we make marketing teams ready for the future

CTRL^ helps marketers future-fit to exploit new opportunities in technology, automation and AI.

We are not tied to technology suppliers, we are not ‘resellers’, and we don’t have one-size-fits-all preferences. We don’t buy inventory or make ads, despite decades of experience with the biggest brands and agencies who do. We don’t compete with media or creative agencies: our job is to help them to succeed with you.

We simply create the capability and capacity in your team to learn more, deliver better, cut waste and adapt ahead of the market by fitting tools, data, people and culture together in the right way.

what button to press now?

Marketing data is exploding. Consumer behaviours are fickle. Faulty ‘AI solutions’ are everywhere. Your customers, partners and competitors all leave signals, which should inform every decision you make. But the speed of change is unprecedented: most marketing teams can’t cope with the torrent of information and labyrinth of options available to them.

Not acting is to decline. Making the wrong move could be disastrous. Those businesses which ignore – or can’t keep up with – the flood of data to consider, decisions to make, and actions to take, will not survive to 2030. Your competitors can – and will – do more with fewer people and less investment. We focus marketers’ investments and efforts into scalable capabilities; improving department financials and upgrading your organisation to learn, adapt, forecast and react in real-time to win.